Do you have sturdy shoes and a hard hat? Good, let’s proceed. Watch your step.
We are making things, and making things happen.
At Medium Reality we make shirts.
We make clothes for every body.
We are sustainable as hell.
Under these deceptively simple statements is a house of power…a powerhouse. We are a re-manufacturer based in Oakland, California. We are a concept studio, a fashion design house, a custom costumery, a wholesale manufactory… a reclamation station in epic proportions. MR is working hard to make it easy for people to be eco but stay urban. These garments have been shown in NYC, Houston, Chicago, Atlanta, Honolulu, and throughout San Francisco and Oakland, with clients around the world. But wait, there’s more.
We set aside our everyday assumptions about people, society, materials, and the way that things work, then rebuild ways of representing and interacting with them from the ground up. The work spans and interweaves a web of disciplines, where fashion meets music and dance, occasionally erupting into elaborate staged presentations of mythical ideas layered into narration over live music and strutting fashion models. Or a group of interface projects designed to imbed controls into garments, making us into soft and friendly cyborgs. Exploring sustainability means ad campaigns built around actual art, it means blending the line between model and customer. Between patron and pusher. Between gifts and purchases. Between trash and treasure.
Our founder is artist Rachel Lyra Hospodar. Medium Reality began in 2006 as a textile arts studio, and quickly came to focus on recycled menswear. Rachel also produced Pandora’s Trunk, a series of events that was part underground warehouse trunk sale and part grand theater performance – with a dash of sewing lessons for good measure. In publishing, she acted as technical editor of Reconstructing Clothes for Dummies. As a mixed media collage artist, Rachel has shown her work in galleries and nontraditional venues across San Francisco and Oakland. Her twin passions for the arts and the sciences often inform each other in her work, merging organic and data-driven worlds. This merge shows in theme and in execution, as evidenced in the Pants Interface and Electrobaroque. Rachel served a year on the board of directors for Noisebridge, was a member of City Art cooperative gallery for three years, and trained at Manchester Craftsman’s Guild.
Medium Reality co-founded two different cooperative storefronts where groups of independent designers came together to show their work.